Cookie Policy

Last updated: 1 November 2026

This Cookie Policy explains how Fifty Percent Group Srl, trading as VVENA, uses cookies and similar technologies on vvena.it. For everything else about how we handle your data, please read our Privacy Policy.

1. Who we are

Fifty Percent Group Srl
Via Don Bosco 11, 20139 Milano (MI), Italy
VAT number and tax code: IT14728410961
Email: care@vvena.it

2. What cookies are

Cookies are small text files that a website saves on your device. Similar technologies, such as local storage and scripts, work in the same way. Some are needed for the site to work. Others help us understand how the site is used or show you relevant ads, and we use those only if you accept them.

3. Your choices

When you first visit the site, a banner lets you accept all cookies, reject the optional ones or choose by category. You can change your mind at any time from Cookie Settings at the bottom of every page. You can also delete or block cookies in your browser settings, although some parts of the site may then stop working.

4. Necessary

These keep the site running: your bag, checkout, currency and language, security and the memory of your cookie choices. They are always active and do not need your consent.

Shopify (our e-commerce platform), for example _shopify_y, _shopify_s, cart, localization and _tracking_consent. Duration from the end of the session up to 1 year.
Consentmo (our consent banner), which stores your cookie choices. Duration up to 12 months.
Cloudflare, __cf_bm, which protects the site from automated traffic. Duration 30 minutes.
GetFiscal, a script that lets you request an Italian invoice at checkout. It does not set cookies.

5. Preferences

These remember small choices so the site feels consistent during your visit.

VVENA, vvIntro (local storage), which remembers that the opening animation has already played. It contains no personal data.
Shopify, which remembers settings such as your country and currency.

6. Statistics

Used only with your consent. They tell us how visitors use the site, so we can improve it.

Google Analytics, _ga and _ga_50L62BPQH1. Duration 2 years.
Google Merchant Center, _ga_EKDTC7C61K, which measures visits that come from our product listings on Google. Duration 2 years.

7. Marketing

Used only with your consent. They measure the results of our ads and help us show them to people who may be interested.

Meta (Facebook and Instagram), _fbp. Duration 3 months.
Google Ads, _gcl_au and _gcl_ls (local storage). Duration 3 months.
Shopify, which measures visits coming from our marketing channels.

Google and Meta may process this data outside the European Union, under the safeguards described in our Privacy Policy. When you refuse statistics or marketing cookies, Google receives only anonymous signals without identifiers (Google Consent Mode).